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Author: Abhishek Ghoniya

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How Brands Can Capitalize on IPL 2024’s Massive Audience

The Indian Premier League (IPL) is more than just a sporting event. It’s a cultural phenomenon that unites millions of fans across the globe. Whether teens or a group of middle-aged, everyone vibes in IPL months. As we gear up for IPL 2024, brands have a golden opportunity to ride this wave of excitement and connect with their audience in innovative ways. Let’s dive into the thrilling world of IPL marketing and explore how brands can make the most of this cricketing extravaganza.

Abhishek Ghoniya Apr 18, 20245 min read
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Leveraging the Power of Sports Marketing: Strategies for Brand Success

Recently, brand wars have heated up, and marketers have entered a new ballgame where they constantly fish out ways to connect with their target audience.

Abhishek Ghoniya Mar 28, 20245 min read
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Digital Advertising: Types, Benefits, and Example

Digital advertising is a new way for businesses to expand their customer base and grow their revenue. In this modern age, it is almost impossible for businesses and brands to survive without leveraging the power of digital advertising. If done right, digital ads can not only transform a brand's image but can also help it grow.

Abhishek Ghoniya Feb 14, 20245 min read
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Guide to Cinema Advertising: Top Cinema Hall For Advertising

Cinema has been around the corner for decades, and despite the popularity of OTT platforms, the audience still loves to watch their favorite star on the big screen. Just like that, the effectiveness of cinema advertising skyrockets, with minimal ad avoidance and a maximum rate of recall. India is a huge nation, and it has around 10,000 cinemas all across the states.

Abhishek Ghoniya Feb 7, 20245 min read
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OTT Advertising: Platforms, Benefits, and Agency Partners

In the current digital landscape, Over-The-Top (OTT) advertising represents a powerful way for brands to reach a broad demographic. Since many users spend a lot of time on OTT platforms, marketers take advantage of this to spread targeted messaging.

Abhishek Ghoniya Feb 6, 20245 min read
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What is a Sports Advertisement?

In every industry, you will find advertisements because brands rely on clever advertising strategies to create awareness and ultimately sell their products or services. Sports advertising is one such massive world where creativity and enthusiasm for sports have existed for decades now.

Abhishek Ghoniya Jan 20, 20245 min read
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Top 10 Amazing Employee Onboarding Gift Ideas That Leave a Lasting Impression

The process of onboarding new employees plays a crucial role in shaping their experience at a company. It's more than just the typical paperwork and orientation; it's a place where considerate actions have a significant impact.

Abhishek Ghoniya Dec 19, 20235 min read
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Top Advertising Agencies to Elevate Your PVR Cinemas Campaigns

As the lights get dim, a break in a cinema movie begins; you make your way to grab the popcorn and soda, and your attention is drawn to the massive cinema screen, which now displays a series of advertisements. Pvr cinema advertising happens not only in the interim period between the movie but also in the beginning before the movie starts

Abhishek Ghoniya Nov 20, 20235 min read
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The Ultimate Guide to Choosing the Best Diwali Gifts for Employees.

With the festive season around, we are all geared up for Diwali. Diwali, or Deepawali, is a festival of lights, fireworks, and impeccable joy. This festival is one of the most anticipated in India, as it is marketed by the tradition of gifting. Simultaneously, it also raises questions in the minds of employers about what would be the best Diwali gift for employees.

Abhishek Ghoniya Nov 10, 20235 min read
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A Comprehensive Guide For Choosing The Perfect Spot For Your Outdoor Ad

Are you ready to make a big impact with your outdoor advertising campaign? If you want your message to reach your target audience effectively, choosing the perfect spot for your outdoor ad is absolutely crucial.

Abhishek Ghoniya Oct 26, 20235 min read
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Top Tips to Make a Campaign Successful with An Outdoor Media Agency Mumbai

umbai is more than just a Bollywood city, it is an outdoor advertising haven for brands across the world. With a population of over 20 million people, this vibrant and diverse city offers numerous opportunities for outdoor advertising.

Abhishek Ghoniya Oct 26, 20235 min read
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Tips To Optimize Your Shopping Mall Marketing And Branding Strategy

Shopping malls are the new hotspots for a variety of audiences, they are the perfect spot for branding. Brands can maximize their marketing budget for a successful retail destination by measuring and improving their mall advertisement strategy.

Abhishek Ghoniya Oct 17, 20235 min read

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