Parle’s new TVC campaign puts a humorous spin on 'Marie' to boost brand recall

Parle Products has newly launched a commercial with a fresh television advertisement for their flagship Marie biscuit brand, Parle Marie, to establish the line strongly in the highly competitive biscuit category. This was done through clever usage of wit and threads of relatability this instance, humor has been used to underscore the impact of brand-specific recall through an everyday consumption practice.

The TVC shows a series of such relatable situations where people simply ask for a "Marie" biscuit but receive sullen looks and hilarious turns in results. Those light moments serve as very convincing reminders that all Marie biscuits are not the same: only Parle Marie can offer that quality and taste that Indian consumers are used to.

Bringing humor to a broad consumer insight places Parle Marie as the only superior tea-time brand-baking in a straightforward and unforgettable message: when it comes to Marie biscuits, it should be Parle Marie.

In this regard, Mayank Shah, Vice President of Parle Products, mentioned, "Parle Marie has always won consumer confidence as a quality, delectable biscuit. This creates a very confident proposition on top-of-the-mind recall. The idea was to bring out a universal consumer insight in an engaging and humorous way and clearly reinforce the leadership of the brand in this segment." 

Through its strategizing initiative, Parle has aimed towards further positioning differences between its offering and resonating at an emotional level with as diverse segments of consumers as possible, thereby reinforcing Parle Marie as their choice of preference in the category.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.