Endura Mass powers into sports advertising with LSG partnership for IPL 2025

In what most observers will see as a strategic move aimed at adding glamour to its brand during India's almost single-handedly watched sporting event, Endura Mass, the flagship weight gain supplement of Cipla Health, has now announced its official association with the Lucknow Super Giants for IPL 2025. As the official weight gainer nutrition partner, Endura Mass becomes a key link for very-performing cricket.

Endura Mass celebrated the initiation of the campaign with the revealing of the colorful ad film, which brings to life the fervor of the LSG fans, with the focus further being on the brand's wide offering in flavors. Starring the likes of cricket stalwarts Rishabh Pant, David Miller, and Nicholas Pooran, the film is splashed across the TV and online platforms, cementing Endura Mass's core message, last heard as well: healthy weight gain with the right nutrition begins after six weeks of recommended use. 

The tie-up is backed further with the 360-degree marketing blitz and renovation of packaging, digital campaigns and media, television, and outdoor activations. Thus, the campaign aims to build confidence in the safe weight-gaining consumer, similar to how they nurture upcoming cricketers at the IPL stage.

Shivam Puri, MD and CEO of Cipla Health: "This partnership echoes our commitment to empowering individuals through science-backed nutrition. Endura Mass stands for more than weight gain, it's about helping people achieve a balanced, healthy lifestyle". 

Tuning to the same note, LSG CEO Vinay Chopra added, "Playing in the rough court of IPL, conditioning is everything in performance." This partnership with Endura Mass is marked by mutual values in terms of discipline, dedication, and fitness excellence. 

This partnership will drive Endura Mass towards becoming a household name during IPL 2025 and create a buzz about the concept of different personalized nutrition with respect to different body types.

Let’s go through the benefits of sports advertising campaign:

Increased brand visibility

Sports events are watched by big crowds, both live and on broadcast media. A sports campaign raises the profile of a brand, reaching a wide and diverse audience of potential customers.

Enhanced customer engagement

Sports fans are often some of the most engaged people with their teams, athletes, and athletes themselves. By associating with sports, brands can connect emotionally with the audience and further foster brand loyalty.

Positive brand association

In showing support for well known sports teams, athletes, or events, your brand gets to transfer positive attributes such as teamwork, excellence, and determination. A boost up for the brand image in the making, thus also establishing a good reputation.

Global reach

Events such as the Olympics, World Cup, or NBA Finals are watched all over the world. Brands can use these events as a platform to gain global visibility with an eye on getting their products beyond that local or domestic market.

If you want sports advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.