JadeBlue's Ethnic Wear Campaign for Festive and Wedding Season Featured in The Times of India

Client - JadeBlue had a humble beginning in Ahmedabad in 1995. Today, JadeBlue has 27 men's clothing outlets and more than 10,000 happy customers. It is one of Gujarat's well-known companies. They have consistently remained faithful to their core values, which are: a constant focus on customers' happiness; and community building.

Campaign objective -The objective of the campaign was to raise awareness of their ethnic and traditional clothing, particularly because it was wedding and festival season. They specifically targeted an elite and premium audience that hosts lavish Diwali celebrations and functions and needs a variety of ethnic wear for weddings as well.

Newspaper and timeline - The Times of India published the campaign, which ran from October 2022 to January 2023.

Campaign details -The advertisement was done on a pan-India basis, and they also chose to advertise in the Times of India Supplements. It was a full-page advertisement that was published on the front page. The newspaper contained a total of six ad insertions.

End results - The newspaper advertising campaign by Jade Blue was a success as it generated a lot of interest in their brand. They received many inquiries and calls from people who wanted to open a franchise store in their city across Gujarat. This is a clear indication that the campaign had a great impact on the audience and was successful in promoting brand awareness and visibility. The company's efforts to reach out to its target audience through newspaper advertising were fruitful, and it proved to be an effective strategy to expand its reach and grow its business.

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